#Win with NYK - What Type of Savvy Shopper are You?
Frugaldom is giving
you the chance to learn about Freedom Rewards while taking a short
quiz to determine what type of savvy shopper you are, plus the
chance to win £60 of Amazon vouchers, courtesy of our sponsors
What type of
shopper are you and what's your shopping style?
December is a huge
month in the spending calendar for many of us, especially if we
enjoy celebrating Christmas and all the trimmings that accompany the
festive period. Even the most frugal of our frugal living fraternity
can find themselves splashing out on extras before tightening our
belts for the beginning of a whole new money challenge in 2014.
December is also about getting the best bang for your buck, even if
you are putting it on plastic to delay the payment for a month or
so. Any extra rewards, vouchers, discounts or cashback can mean the
difference between affording the luxury or not. We hopefully save a
few pennies or pounds throughout the rest of the year to help
cushion the blow, but we are always on the lookout for new offers
A new consumer study
carried out by Barclaycard - which processes nearly half of all card transactions in the
UK – together with consumer experts at Brunel University, shows that the recent economic climate has
made a lasting impact on how we approach shopping and saving money.
Bagging a bargain goes far beyond just saving cash, people now place
far greater value on the emotional investment of smart spending,
giving rise to our four new modern shopping
Recent economic and cultural changes have made
striking impacts on the nation’s shopping habits, changing the way
smart shoppers interact with retailers and suppliers. Where, once,
we showed unquestioning brand or company loyalty, one
third of us are now deemed as 'promiscuous shoppers' while a
further third of us have become avid fans of bargain hunting,
costcutting and saavy shopping.
I took the
It was really quick, easy and painless
finding out that I'm what's now known as a Bargain
Hunter Gatherer, although I do demostrate a few traits of
the Profit Prophet. Nothing unexpected there, I
might add, as I'm in total agreement with the results
- other than the mention of parma ham and prosecco, as I'm
not too sure what the latter is! I'll stick with my quail
eggs and rhubarb champagne!
Hunter Gatherer is an expert at collecting the best tools,
voucher codes and loyalty cards to make their budget go as far as
possible, week in, week out. While the kids are doing their
homework, she’s doing hers – savvy savings sums - so that her weekly
trolley dash is well timed and well budgeted. She’ll buy her basics
at her usual supermarket, but nips to a budget store to grab some
good value prosecco and parma ham.
Take the quiz HERE to find out which type of shopper you are, then come back
and let me know how you think it compares to how you really shop.
You can use the comments link on this page and your response will
entitle you to an entry into a free draw to win up to £60 of
Some Facts and
71% of Britain is trying to be
more careful to save money compared with five years ago.
41% now never leave the house to pick
up groceries without a detailed shopping list.
Online spending is now growing 12%
year on year
Online shopping reflects 20% of
total spend in the UK
7% of us claim to never ever set foot
in a shop for non-essential items (I think most of
them may be taking part in Frugaldom's Frugal
The highest number of people who claim
to shop almost exclusively online now, whereas they were more of a
high street shopper five years ago, are based in the South East
(24%), East Midlands (23%) and East of England (22%).
Meanwhile, 24% of us are choosing to
shop at local independent shops instead of big high street chains,
either online or in store.
On a more personal note, and one that's
very familiar to readers both here and in the Forums, we frugalers go out
of our way to find the best bargains that also offer the best
rewards. For several years, many of us relied on Egg cards, taking
advantage of their fantastic savings opportunities and
cashback. They eventually became Barclaycard. I still get my 1%
cashback on all purchases but have now been asked to look at
the fee free, Freedom Rewards credit card.
Craig Evans, Director of Partnerships at
"We know that people like to shop around, nearly
half of the UK population (42%) shop at more than one supermarket
chain to get the best deal. Because of that, we’ve designed the
Barclaycard Freedom Rewards credit
card with the modern shopper in mind. Like some other rewards
cards you get points wherever you shop but as we know the weekly
shop and petrol spend takes 30% of average family’s weekly budget,
we give double points at any UK petrol station or supermarket. So
wherever you shop, you get the best value.
"We also recently opened the online Freedom
Rewards store where people can earn triple points shopping with over
50 favourite brands. Plus, with over 70 redemption partners Freedom
Rewards gives you the broadest range of high street brands, big
online names and great places to spend time with your family, to
choose rewards from."
Dr. Dorothy A. Yen, retail expert from Brunel
"It’s been fascinating to look at how modern
life and the economic climate have impacted on our shopping habits.
As a nation, we’ve evolved into incredibly sophisticated shopping
experts. Some of us are clearly savvier than others but with the
wealth of deals and loyalty incentives out there, we’ve all
developed a system that works for us. What was particularly
interesting for us was the clear emergence of four very specific
shopping ‘tribes’ who encompass the key consumer attributes most
prevalent at the checkout – real or virtual -
To take part in the free
draw for your chance to win
up to £60 of Amazon vouchers,
take the quiz at http://www.barclaycard.co.uk/freedomrewards/whats-your-shopping-style/ then share your results and comments with
Mobile device users can email their
Please note that
comments will not show up immediately. Owing to the number of spam
messages received, we need to ensure all entries are genuine before
*Prize of £60 of
Amazon vouchers may be split into 3 x £20 prizes if we receive more