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#Win with NYK - What Type of Savvy Shopper are You?

Frugaldom is giving you the chance to learn about Freedom Rewards while taking a short quiz to determine what type of savvy shopper you are, plus the chance to win £60 of Amazon vouchers, courtesy of our sponsors at Barclaycard.

What type of shopper are you and what's your shopping style?

Take the quiz, then enter the giveaway


December is a huge month in the spending calendar for many of us, especially if we enjoy celebrating Christmas and all the trimmings that accompany the festive period. Even the most frugal of our frugal living fraternity can find themselves splashing out on extras before tightening our belts for the beginning of a whole new money challenge in 2014. December is also about getting the best bang for your buck, even if you are putting it on plastic to delay the payment for a month or so. Any extra rewards, vouchers, discounts or cashback can mean the difference between affording the luxury or not. We hopefully save a few pennies or pounds throughout the rest of the year to help cushion the blow, but we are always on the lookout for new offers and opportunities.

A new consumer study carried out by Barclaycard - which processes nearly half of all card transactions in the UK – together with consumer experts at Brunel University, shows that the recent economic climate has made a lasting impact on how we approach shopping and saving money. Bagging a bargain goes far beyond just saving cash, people now place far greater value on the emotional investment of smart spending, giving rise to our four new modern shopping 'tribes'.

  • The Bargain Hunter Gatherer
  • The High Street Pounder
  • The Screen Saver
  • The Profit Prophet

Recent economic and cultural changes have made striking impacts on the nation’s shopping habits, changing the way smart shoppers interact with retailers and suppliers. Where, once, we showed unquestioning brand or company loyalty, one third of us are now deemed as 'promiscuous shoppers' while a further third of us have become avid fans of bargain hunting, costcutting and saavy shopping. 

I took the quiz!

It was really quick, easy and painless finding out that I'm what's now known as a Bargain Hunter Gatherer, although I do demostrate a few traits of the Profit Prophet. Nothing unexpected there, I might add, as I'm in total agreement with the results - other than the mention of parma ham and prosecco, as I'm not too sure what the latter is! I'll stick with my quail eggs and rhubarb champagne!

The Bargain Hunter Gatherer is an expert at collecting the best tools, voucher codes and loyalty cards to make their budget go as far as possible, week in, week out. While the kids are doing their homework, she’s doing hers – savvy savings sums - so that her weekly trolley dash is well timed and well budgeted. She’ll buy her basics at her usual supermarket, but nips to a budget store to grab some good value prosecco and parma ham.

Take the quiz HERE to find out which type of shopper you are, then come back and let me know how you think it compares to how you really shop. You can use the comments link on this page and your response will entitle you to an entry into a free draw to win up to £60 of Amazon vouchers.

Some Facts and Figures

71% of Britain is trying to be more careful to save money compared with five years ago.

41% now never leave the house to pick up groceries without a detailed shopping list.

Online spending is now growing 12% year on year

Online shopping reflects 20% of total spend in the UK

7% of us claim to never ever set foot in a shop for non-essential items (I think most of them may be taking part in Frugaldom's  Frugal Living Challenge!)

The highest number of people who claim to shop almost exclusively online now, whereas they were more of a high street shopper five years ago, are based in the South East (24%), East Midlands (23%) and East of England (22%).

Meanwhile, 24% of us are choosing to shop at local independent shops instead of big high street chains, either online or in store.

On a more personal note, and one that's very familiar to readers both here and in the Forums, we frugalers go out of our way to find the best bargains that also offer the best rewards. For several years, many of us relied on Egg cards, taking advantage of their fantastic savings opportunities and cashback. They eventually became Barclaycard. I still get my 1% cashback on all purchases but have now been asked to look at the fee free, Freedom Rewards credit card.

Craig Evans, Director of Partnerships at Barclaycard, said:

"We know that people like to shop around, nearly half of the UK population (42%) shop at more than one supermarket chain to get the best deal. Because of that, we’ve designed the Barclaycard Freedom Rewards credit card with the modern shopper in mind. Like some other rewards cards you get points wherever you shop but as we know the weekly shop and petrol spend takes 30% of average family’s weekly budget, we give double points at any UK petrol station or supermarket. So wherever you shop, you get the best value.

"We also recently opened the online Freedom Rewards store where people can earn triple points shopping with over 50 favourite brands. Plus, with over 70 redemption partners Freedom Rewards gives you the broadest range of high street brands, big online names and great places to spend time with your family, to choose rewards from."

Dr. Dorothy A. Yen, retail expert from Brunel University, said:

"It’s been fascinating to look at how modern life and the economic climate have impacted on our shopping habits. As a nation, we’ve evolved into incredibly sophisticated shopping experts. Some of us are clearly savvier than others but with the wealth of deals and loyalty incentives out there, we’ve all developed a system that works for us. What was particularly interesting for us was the clear emergence of four very specific shopping ‘tribes’ who encompass the key consumer attributes most prevalent at the checkout – real or virtual - today."

To take part in the free draw for your chance to win up to £60 of Amazon vouchers, take the quiz at http://www.barclaycard.co.uk/freedomrewards/whats-your-shopping-style/ then share your results and comments with us.


Mobile device users can email their comments HERE 

Please note that comments will not show up immediately. Owing to the number of spam messages received, we need to ensure all entries are genuine before accepting them.

*Prize of £60 of Amazon vouchers may be split into 3 x £20 prizes if we receive more than 60 entries.

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